Have you ever given a presentation through a video conference? I do it all the time because I work remotely. I bet most folks have, whether it’s for sales or training or general collaboration. We’re all video makers now thanks to video conferencing.

While great for back-and-forth, video conferences run thirty minutes to an hour typically. That’s too long and too slow to watch as a non-participant. Enter TouchCast Studio, an easy way to make a video presentation that’s consise and powerful.

Across our team we make a lot of video briefs with TouchCast Studio. The idea is to give a short presentation with maximum impact that doesn’t take much time to produce. What do I mean by ‘impact’? Maximum impact means:

  1. Viewers are engaged enough to watch the entire video;
  2. Access the information that annotates the video (like attached files and websites); and
  3. Remember the knowledge obtained.

Emailed memos with decks attached do not achieve maximum impact. These are the tools of the last decade and they were the best we had. Video is the tool every employee needs to utilize to achieve maximum impact. If you want to be confident you are communicating effectively, you are making videos.

The beauty of using TouchCast Studio for making video briefs is in how quickly you can make and send a video. Pair the speed with the vast options to customize your presentation and you have one powerful tool.

Better yet using Studio is fun. Here are five tips to get the most out of Studio:

Replace Your Background:

No one wants to see my basement office when I record a video brief. So with TouchCast Studio I use the green screen options to replace what’s behind me with a clean image or video to appear more professional.

Annotate With Your Pencil (or Finger):

The Apple Pencil adds a lot of value to TouchCast Studio when it comes to marking up a website for example or PDF. Of course you can also draw using your finger when on the Whiteboard tab in Studio. However, with the Pencil you can draw (and erase) on any tab while you’re recording. This makes annotations fast and easy to manage.

Make It a Team Thing:

Ask your colleagues to record two minute reports about an area of oversight. Maybe this is an update or a heads up. Your colleagues can use any video app on their phone to record their video – or use Studio of course. Regardless, all you need is their video file. Add their videos as video vApps inside Studio. Record yourself as a video DJ weaving their videos into yours. Viewers can click or tap on any of their videos to consume the full reports.

Use a Microphone:

No one notices audio until it’s bad audio. Ensure you sound fine by using a microphone with your iPad. Apple EarBuds do the trick and you don’t have to put them in your ears. Simply plug them into the headphone jack and use the microphone as a lav drapped close to your neck.

Backtrack a Mistake with the Smart Pause:

Need a do-over? We all do when recording. Next to the record button there’s a curved arrow. When you make a mistake, tap this button to reveal an interface which allows you to rewind and record over the mistake. This is a fast way to edit-on-the-fly.

Take this advice and I promise that you will impress your boss with your next presentation by making it a video brief. And, unlike a video conference, your colleagues will really appreciate the “brief” part of the video brief!


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