Businesses small and large lose money and time due to poor internal communications. When work time is lost or miscommunication occurs, the business suffers financially. In “The Cost of Poor Communications,” David Grossman reported that a survey conducted on 400 companies with 100,000 employees “cited an average loss per company of $62.4 million per year because of inadequate communication to and between employees.” Miscommunication alone can cost small businesses (100 employees) an average of $420,000 each year, according to Debra Hamilton.
Human resource specialists have always had the responsibility of preventing miscommunication by effectively conveying information from leadership to employees. But today, human resource professionals also take on a more strategic role that includes staffing, training, and developing and implementing policies. Having the right tools can help HR professionals facilitate quality communication in their company. Here are some common communication issues HR professionals should keep in mind:
Lengthy and Ineffective Emails
In some companies, policy updates and important information are is delivered to employees in novel-like emails. These emails are often long-winded, numerous, and unfocused. This leads to a decrease in employee productivity. The time lost drilling through a four-paragraph email is time spent away from critical work duties.
Antiquated collaboration tools such as dial-in conference calls are still frequently used by large businesses. While dial-in is easy to set up and use, it is clunky and prone to connection problems. Despite the numerous modern collaboration tools on the market, many HR officials still resort to dial-in for conference calls. With recent developments in technology, there are now many conferencing options that are easy-to-use but more reliable than dial-in. Video conferencing tools are especially effective, because they allow employees to communicate and collaborate face-to-face.
Good Communication = Profit
Leaders of large businesses have to be able to communicate well with their employees. If your company’s sending boring emails, it may seem like you’re not interested in engaging employees, because you haven’t taken the steps to make sure your message is conveyed and understood accurately. That does little for employee morale and retention.
Employee engagement is key to a company’s health and profits. That’s what Best Buy discovered when they found that “for every percentage point [they] boosted employee engagement, individual stores saw a $100,000 increase in operating income annually.”
In fact, many companies have seen as much as a 47% higher return to stakeholders as a result of having leaders who are effective communicators. To be an effective communicator, you need the right tools to get your message across to the right employees.
Training employees costs a lot of time and money. Making sure they retain the knowledge delivered to them in courses and day-long workshops is difficult. The format in which you choose to deliver the training can determine whether or not employees truly take in the new information. Sometimes, it can be hard for employees to remember every policy and procedure mentioned in a lengthy and information-filled training. Tools such as video can help you add dynamic and visual content to your trainings that will hold your employees’ attention.
HR professionals represent the leadership of the company when they send out news and updates as well as policy changes. Because of the importance of this role, HR professionals must be skilled communicators. Improving communication among the HR department could lead to meaningful change business-wide.
TouchCast aims to streamline professional-grade video production for the office. Human Resource professionals everywhere can deliver complex information to their entire company with the touch of a button. To learn more about TouchCast’s suite of communication solutions, visit www.touchcast.com.