Brands today are not just brands; they’re also publishers and content producers. Many are finding that short-form videos are an effective way to deliver a strong brand message in a way that consumers find more appealing. In this short-form Smart Video, the AXA Research Fund explains how what we eat can impact water resources.
The high production quality keeps viewers watching, but it’s the interactive content that makes the message stick—they can dive deeper into the links that interest them most. AXA was able to measure interaction rates to see what content drove the most interest and how long viewers browsed the immersive video.
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