Since the beginning of human existence, we have looked for effective ways to communicate amongst ourselves and with people who may not be physically present.
While there have been several other methods used in the past, none of them really compare to face-to-face interaction; as this is the only form of communication that lets you hear it all, see it all, and even read essential non-verbal communication that we all understand and perceive. Still, in this constantly connected modern landscape of business, only one technology can replicate this level of communication: video.
Video opens up a whole new world of possibilities for internal communication. More information can be transmitted in less time and investment. Since employees are the biggest asset a company has, video can make sure they get the information they need to stay up to date and engaged. Below are 5 ways that you can use video to improve your company’s internal communication:
1. Outlining Workplace Benefits
This is especially key for new hires or transfers. A video that explains all the resources and services that employees are entitled to is a great way to drive the message home. With a video, you can be sure that no point is missed or skipped, and employees can get a better idea of the full range of perks they are eligible for in the workplace. A copy of this video can also be given to employees for their own reference, or employees can be granted access to some of these videos on the company’s intranet network.
Many organizations conduct an onboarding process for new employees aimed at training them with the skills and behaviors they will need to become integral members of an organization. While companies try to make the whole process as comprehensive as possible, things can fall through the cracks. Senior members of staff can record their answers to new hires’ most important questions on video and send it out to all new employees in the future. This video can be stored in a video onboarding hub for quick access.
If the product team of a company decides to unveil a brand-new feature, you would normally expect the leadership to assemble employees in a conference room, hall, or webinar for a demo. However, if your product team works in sprints, announcements may be put on hold or developers may have to pack all their information into a release note and hope that coworkers will be patient enough to read it.
On the other hand, by using video, the product team can stream a live video illustrating the new features of the product and can monitor who has seen or engaged with the video using analytics.
Videos can also be used to announce big company events, dinners, or celebrations for employees. To ensure that nobody misses it, the video can be pinned on the company’s intranet so that every employee will come across the invitation.
4. Peer-to-peer messages
Sometimes, problems arise that cannot be sorted out through voicemail or text, and the best way to effectively solve the issue is via video, especially if the issue involves sensitive data or facts. Video allows employees to jointly walk through the issues, guide their peers, and solicit opinions on a team task.
5. Connecting Remote Teams
Video can help remote employees feel closer and more involved in a project. The New York Times recently reported that an estimated 43% of the total U.S. workforce works remotely to some extent, and this figure is expected to soar by around 2020. It is crucial that organizations master the art of video communication skills as they will be a must for communicating with dispersed teams.
Internal video communications help to save resources and time while enhancing total comprehension and promoting a transparent work environment. Ask yourself what messages or memos that pass your desk every day could be a video. Find your focus and message, and bring in your team to plan for future events and announcements and to identify speakers and resources to bring video communication into your organization.